CASE STUDY · WHALE WATCHING

Simple and fast, from first impression to instant booking.

Ivanhoe Sea Safaris — a whale-watching operator in Gansbaai, South Africa. The only operator departing directly from Gansbaai harbour.

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Problem

An outdated look and site architecture

Before — whaleviewing.co.za The original Ivanhoe Sea Safaris website before the redesign

About the business

Ivanhoe Sea Safaris — a whale-watching operator in Gansbaai, South Africa. Running since 1996, the only operator departing directly from Gansbaai harbour.

Task

Build a modern site that earns trust and a sense of safety. Make booking clear and fast.

Goal

Attracting tourists, raising the share of online bookings, showcasing the company’s years of experience. A feeling of professionalism and safety.

Audience

Tourists planning a trip to South Africa, to the Cape Town area. They value easy booking and a clear price, and look for a trusted operator.

Solution

The ocean is the main argument.

A large photo of the ocean takes the center of the composition. A deep blue backdrop and a light turquoise accent keep the sense of openness and trust.

Every screen lets you pick a trip and a date, if the decision is already made. A visitor can calmly weigh the options and book a spot.

Structure

Welcome screen

Ocean photo and the trip booking form

Trip facts

Guide, boat capacity, quality certificates

Upcoming trips

Today’s departure schedule

Trip cards

Whale Watching and Big 5 Safari with prices

How booking works

Four clear steps

Reviews

Ratings and photos from past trips

Video

Footage filmed during trips at sea

Map and questions

How to get there, honest answers before the trip