Problem
An outdated look and site architecture
Before — scubamagic.co.za
01
About the business
Scuba Magic — a recognized NAUI dive school and gear shop in Roodepoort, South Africa. Running since 2002, founded by Robin & Lyn Cooke.
02
Task
Build a site that conveys the feeling of diving and earns trust in the instructors before the first call. Make the structure clear so a visitor quickly finds the right course.
03
Goal
Attracting new students and raising the number of course inquiries, showcasing the school’s expertise.
04
Audience
People in and around Johannesburg who want to learn diving or service their gear. They value a personal approach and trust in the instructor.